What we love
We love being unreasonable in everything we do.
In our standards. In our curiosity. In our belief that exceptional can always be pushed further.
Our mission is to raise the bar of what is considered outstanding across every side of the safari industry. We challenge ourselves. We challenge our partners. And when necessary, we challenge the way things have always been done.
We are constantly refining, improving, and sharpening the details. Because it is the details that transform a great trip into the most memorable experience of your guests’ lives.
At its heart, our role is simple and profound. To help your guests have the most extraordinary moments of their lives. To reconnect with themselves, their family, and nature in a way that feels rare and deeply meaningful. It is a privilege. And it is enormous fun.
And yes, there is something quietly self-interested in it too.
The more people fall in love with Africa, the more this continent is valued and protected. The more it thrives. And the more we all get to keep exploring it for generations to come.
What we do
Our mission is simple. To be the top independent Africa specialist in the world.
We exist purely for the purpose of bringing outstanding journeys throughout Africa to life. From the most opulent luxury to the remotest wild experiences - we focus on making these experiences as easy for you as possible. Whether your guests are stepping off a superyacht for a few extraordinary days on shore, or planning a once in a lifetime expedition deep into the continent, our job is the same. To give you absolute confidence. And to make you look exceptional.
Our expertise lies in crafting detailed itineraries across the core African safari world. East Africa, Southern Africa, the private concessions, the owner run camps, the places where service still feels personal and wild still feels wild. Yet our knowledge extends far beyond that, from the deserts of Namibia to the forests of Rwanda or the Congo, from Mozambique’s quiet coastline to the far reaches of the Indian Ocean. And if you ever ask us something we do not yet know, we do not guess. We get on a plane, pick up the phone, and find out.
We are not a volume business. We are a relationship business. Built on trust, depth of knowledge, and an unreasonable desire to deliver something that feels genuinely extraordinary.
If we are working on a journey together, it matters.
